Our Principals

Gregory J. McDonald - Currently, Greg is President and Managing Partner of Prisma Consulting. Previously, he was VP Marketing for Global Businesses – Texaco, Inc. and member of the Chairman’s Operating Council. The majority of Greg’s career has been devoted to senior leadership positions in Europe and Latin America in the consumer products industry. Prior to Texaco, he was President of Reckitt & Colman – Europe, a $1 billion business operating in 13 countries throughout Western and Central Europe. This followed a successful 19-year general management and marketing career with Colgate Palmolive Company in Belgium, Spain, Portugal, Argentina, Mexico and New York.

Greg received his MBA from the Thunderbird School of Global Management and his B.A. from Wittenberg University. He is also a graduate of the Creative Leadership Center in Colorado Springs.

Ricardo E. Mendez F. – Ricardo is currently a Partner in Prisma Consulting. He is also an advertising consultant and professor at the Universidad Católica Santamaría la Antigua. The majority of Ricardo’s career has been in senior leadership and creative positions in the advertising industry. He was General Manager and Creative Director of JWT for Panama and Central America for clients such as Nestle, Unilever, Kodak, Kraft, Samsung, Shell, Sears, and Warner Lambert. This followed a successful career with McCann- Erickson Worldwide in executive creative positions in Panama, Dominican Republic, Venezuela, New York and as a member of the global creative consultancy for clients such as Gillette, L’Oreal, Coca Cola, General Motors, J&J, Aero México, and Beatriz Foods.

Ricardo graduated from the Universidad Nacional de Panamá and Bournemouth and Poole College of Art in England. He has gained the Licentiate Membership of the Society of Industrial Artists and Designers in the U.K. and the Communication, Advertising and Marketing diploma (CAM Foundation) also in the U.K. Ricardo is a permanent member of the New York Film Festival Board of Advisors.