Marketing & Sales

marketing and salesPrisma Consulting’s Marketing & Sales team works with clients in all industries to develop innovative and comprehensive strategies that deliver long-term growth.

To unlock this growth, we strive to integrate marketing and sales into all aspects of the company’s strategy, functions, and processes to form a partnership with customers and suppliers. All based on fundamental consumer understanding. We help you achieve competitive advantage in the following areas:

Brand & Product Management – including organization, strategy, efficiency & effectiveness metrics, marketing plans, customized market research, competitive analysis & strategies, pricing for growth & profits

Sales Management – including organizational structure optimization, key account management, sales processes, marketing/sales integration and coordination.

Consumer and Customer Insight & Strategy – including fundamental consumer understanding, innovation, CRM programs, research integration into all business areas and strategies.

A product is something that is made in a factory; a brand is something that is bought by a customer. A product can be copied by a competitor, a brand is unique. A product can be quickly outdated, a successful brand is timeless.

Stephen King
WPP Group, London